Lust gussied up as social science

Sometimes, the commercial promo is all you need to know about a TV show and provides the reason why you will never watch it. NBC is airing a show called "Does Age Matter?'' that seeks to answer the question, "Will a beefcake-type guy go for devastatingly beautiful fortysomethings or devastating beautiful twentysomethings?''
This is being touted as some grand sociological experiment, which I suppose it is, at least among the people who believe that "Star Trek'' was a documentary.
Is there some mystery here? As someone who lives with a fortysomething woman, the answer seems apparent to me. Good looks and wisdom beat good looks alone any day of the week and twice on Sunday.
The real mystery is why guys smack in the middle of a midlife crisis run off with much younger women. God only knows what they insist on listening to on the car radio. What do they talk about with a woman who as recently as, say two years ago, was cramming for a polysci midterm?
I've actually had guys say to me when posed that question, "Who needs to talk?''
Which proves another sociological point: Most guys are idiots.